Presenting design concepts to clients: get a decision, not silence
Every studio knows the silence after a concept presentation. The client isn't difficult — they just have no structured way to decide. Give them one.
The cafe that couldn't choose
An interior studio presented three concepts for a new cafe — warm Scandinavian, industrial brick, and a plant-heavy courtyard look. The owner loved all three, which meant deciding none. Two weeks passed; the project idled while WhatsApp filled with 'still discussing with my partner'.
The studio sent a Whichli link instead of a third PDF. The owner forwarded it to his partner, the barista team, and a few regulars — nine people, each voting in under a minute. The courtyard concept won clearly, the owner had cover for the decision, and the studio had a documented sign-off to design against. Total elapsed time: one day.
How studios use concept polls
- 1
Upload the hero visual of each concept — one strong image per direction beats ten weak ones.
- 2
Caption each with a neutral name and one line of intent ('Concept B — warm, low maintenance').
- 3
Send the client a single link; they can share it onward to partners and stakeholders you'd never get into one meeting.
- 4
The results page becomes your sign-off record: the winning concept, vote counts, and who voted — attach it to the project file.
Studio questions
Does the client see who voted for what?
Yes — the results page lists each voter's name and final pick. That transparency is usually what unlocks the decision: the owner sees their own people agree.
Can we brand the poll as our studio?
Your name appears as the poll creator ('Studio X wants your opinion'). White-label polls are on the roadmap for the Team plan.
What about revisions after the vote?
You can add new options to the same poll (voters who opted in get notified), or duplicate the poll for round two without re-uploading anything.
A concept decision pending right now?
Create your poll