How to test logo designs with your team (without another meeting)
Every logo review has three loud opinions and eight silent ones. Duel-style voting gets you all eleven — and a defensible winner.
The concept the room almost buried
A studio presented four logo concepts to a startup's twelve-person team. In the meeting, the CEO's favorite dominated the discussion — the designers privately preferred another, and most of the team never said a word. Sound familiar? The loudest voice was about to decide a five-year brand asset.
Instead, the founder dropped all four concepts into a Whichli poll and shared the link in Slack. Voting took each person under a minute, pair by pair, no names attached to pressure anyone. The 'quiet' concept won twenty of twenty-six duels. The CEO's pick came third — and to his credit, the pattern was too clear to argue with.
How to test a logo with duels
- 1
Export each concept on the same background so the vote is about the mark, not the mockup.
- 2
Create the poll and caption each concept neutrally (Concept A, B, C — or a one-line rationale).
- 3
Drop one link into Slack or Teams. Everyone votes on their own screen, in under a minute, without anchoring on the boss's choice.
- 4
Share the live results in the next meeting: duels won, final picks, and who chose what — a decision you can defend.
Team questions
Can voting be anonymous?
Voters type a name to vote, but a nickname works — many teams use initials or 'Anon'. What matters is one link, one minute, no meeting.
Can we include the client in the vote?
Yes — the same link works for anyone. Some agencies run one internal poll first, then a duplicate poll for the client and compare patterns.
Is our unreleased branding safe here?
Polls are link-only by default, never listed publicly, and auto-delete with their images after 30 days. You can delete everything instantly from the admin page.
Concepts ready for a verdict?
Create your poll